Last Updated: September 2, 2025
This Privacy Policy explains how Acerta Consulting ("Acerta," "we," "us," or "our") collects, uses, shares, and protects personal information in connection with our website https://www.acertaglobal.com (the "Site"), our marketing activities, and any online forms, scheduling tools, or communications that reference this Policy (collectively, the "Services").
By accessing or using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.
Note: If you engage Acerta for professional services, your data will also be processed under the applicable Master Services Agreement (MSA), Statement of Work (SOW), and (where applicable) a Data Processing Addendum (DPA), which will govern in the event of a conflict.
We collect information from three main sources: (a) information you provide directly; (b) information collected automatically; and (c) information from third parties.
We do not intentionally collect sensitive information via the Site. If you submit sensitive information unprompted, you consent to our processing solely to address your inquiry and we will delete or minimize such data where feasible.
We use personal information for the following purposes:
Where required by law, we rely on one or more of the following legal bases: consent, contract performance, legitimate interests (e.g., improving services, securing the Site, B2B marketing), and legal obligation.
We use cookies and similar technologies to operate the Site, measure performance, and improve user experience. These may include Google Analytics 4, Google Ads/YouTube, Meta Pixel, and LinkedIn Insight Tag.
For more details, see our Cookie Notice (if available) or contact us using the information below.
We may share personal information with:
We do not sell personal information for monetary consideration. We may "share" personal information for cross-context behavioral advertising as defined under certain U.S. privacy laws when we use advertising pixels. You can opt out as described below.
We operate primarily from Puerto Rico and the United States. If you access the Site from outside these locations, your information may be transferred to, stored in, and processed in the U.S. and other countries that may have data protection laws different from those in your jurisdiction. Where required, we use appropriate safeguards for international transfers, such as Standard Contractual Clauses (SCCs).
We retain personal information for as long as reasonably necessary to fulfill the purposes outlined in this Policy, to comply with legal and accounting obligations, and to resolve disputes. Typical retention periods include:
We may adjust retention periods if we have legal obligations or legitimate business needs (e.g., security investigations, dispute resolution).
Your rights depend on your location and applicable law. Subject to verification, you may have the right to:
Residents of certain U.S. states have additional rights, including the right to opt out of sale or sharing of personal information and targeted advertising. We do not sell personal information for money. Where our use of advertising pixels constitutes "sharing" or "targeted advertising," you can opt out by:
We will not discriminate against you for exercising your rights.
If you are located in the EEA/UK/Switzerland, Acerta acts as the data controller for Site interactions. You may contact info@acertaglobal.com to exercise GDPR rights. If we rely on legitimate interests, you have the right to object where applicable. You also have the right to lodge a complaint with your local supervisory authority (e.g., ICO in the UK).
If Acerta appoints an EU/UK representative, we will update this Policy to include their contact details.
For certain requests, we may need to verify your identity (e.g., by matching information you provide with our records). You may authorize an agent to submit requests on your behalf where permitted by law, subject to proof of authorization.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit (HTTPS), access controls and least-privilege principles, and periodic reviews of systems and vendors. However, no method of transmission or storage is completely secure.
The Site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided information, contact us and we will take appropriate steps to delete it. Where GDPR applies, we do not knowingly process data of children under the age of 16 without appropriate consent.
You can opt out of marketing emails at any time by clicking “unsubscribe” in our emails or contacting us. Transactional or service messages related to meetings or security may still be sent.
SMS Terms (if you opt in): Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help. For assistance, contact us using the details below.
The Site may link to third-party websites or social platforms. We are not responsible for their privacy practices. Your interactions with those services are governed by their policies and terms.
We may update this Privacy Policy from time to time. The "Last Updated" date at the top indicates the effective date of the most recent version. Material changes will be communicated by posting an updated Policy on this page and, where appropriate, by additional notice.
If you have questions about this Policy or wish to exercise your privacy rights, contact us:
Categories of Personal Information Collected (last 12 months):
Sources: You, your devices, analytics/advertising partners, public sources.
Business/Commercial Purposes: As described in Sections 2 and 3.
Sharing: We do not sell personal information for money. We may share Identifiers, Internet/Network Activity, and Inferences with advertising and analytics partners for cross-context behavioral advertising. You may opt out as described in Section 7(A).
Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes that require a right to limit under CPRA.
Retention: See Section 6.
Non-Discrimination: We will not discriminate for exercising CPRA rights.
If Acerta processes personal information on your behalf in connection with professional services, we will do so in accordance with the governing MSA/SOW and, where required, a Data Processing Addendum (DPA) that includes appropriate transfer mechanisms and security measures. Please contact info@acertaglobal.com to request a DPA.